Alex B. Hill
graphic design, maps, logo identity, illustration, web design, information architecture, data visualization
yI worked on recreating the new pepsi font for the Obama pepsi can image. I started thinking what the rest of the font would look like and started creating the other letters. It wasn’t until I had finished that I found out that Gerard Huerta had originally designed the font, named “pepsi light” and a full range of letters and symbols exist.
I created a number of letters differently (notably: k, w, x, & y) since it is a modified effort based on the original design where I only saw the letters spelling “pepsi.”